Daewoo Forklifts Tennessee

Start-up of the forklift business
A national expansion of the industrial machines business was promoted by Korea in the late 1960s. At that time, the Korean forklift market was an open-import situation. Korea Machinery Co., Ltd. began to bring in assembled forklifts and sell them to large business groups, state-run companies and the armed forces. In 1976, Daewoo Heavy Industries Ltd. merged with Korea Machinery Co., Ltd. The company established sales and service outlets all over the nation and, after a few years, opened its very own forklift production plant. Quality improvement and product development through constant technical training were the plant's primary focus.

Expansion of forklift exports
The market share of Daewoo Heavy Industries Ltd in the domestic forklift business went as high as 90%. By the 1980s, the company's sales increases and technological improvements had drawn the interest of Caterpillar Industrial Inc., an American company. The two companies entered a joint-venture project in the early 1980s to deal with competition faced by Caterpillar within the US forklift market. Daewoo's forklift sales skyrocketed and a new plant was constructed in the year 1984. Daewoo Heavy Industries Ltd. was then in a position to manufacture forklifts for export. During the early 90s, Daewoo went international with a worldwide sales network. New types of forklifts were developed as an independent brand name using Korean technology.

Development of new models
The G5 series was the first series of proprietary models, developed in the year 1998. These models were 1800 kg - 3000 kg internal combustion or IC trucks. A research effort developed core technologies for transmissions, engines and hydraulic systems. Many performance and durability tests have confirmed the quality of this new family of trucks. The company established reliability evaluation centers to guarantee the reliability of major parts. These centers have acquired global respect.

The G5 series is renowned for operator comfort and low environmental impact. The G5 is recognized throughout the globe for being operator friendly, durable and reliable. The series rated high amongst customers in large-scale, after sales surveys as part of a consumer-oriented advertising strategy for these models.

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